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10 Effective Marketing Strategies for Startups (That Won’t Break the Bank)

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Even the most confident of entrepreneurs will admit that there’s some element of luck involved in their success. Sometimes, the best business plans and strategies fall through, despite our best efforts to ensure that they succeed. As luck would have it, however, there are several ways to market your business without breaking the bank or sacrificing quality and efficiency. In this article, we’ll explore 10 effective marketing strategies for startups (that won’t break the bank).

1. Optimize landing page conversion

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Your landing page is your first impression and you want it to be as good as possible. Here are some tips on how to create a high converting landing page: – Create an eye-catching headline with a strong call-to-action. You want people to click right away so give them something compelling. – Use social proof by displaying reviews and testimonials, or even better, integrate with testimonial providers like Thumbtack. This will help you build trust in your company.

2. Segment your target audience

I hope this post has been helpful to you so far. If you have any other questions or would like to chat more, I’m always happy to help! Feel free to contact me via email at and/or on my Facebook page. The best way to segment your target audience is by defining their needs. What are they looking for? What do they need? What type of results do they want from your product or service? Define these 3 things about your target audience and use them when creating content, advertising campaigns, lead magnets etc.
If you’re still not sure what your target audience wants from you-just ask them!

3. Use content marketing

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Content marketing is an affordable and effective way to market your company. In fact, content marketing can make up as much as 60% of a company’s marketing budget. If you’re looking to make an impact with your marketing dollars, it’s time to start thinking about how to use content marketing.
The easiest way to get started is by creating a blog for your company. A blog will give you the opportunity to establish yourself as an expert in your field and provide advice that could be valuable to potential customers.

4. Run Facebook ads

Facebook ads are a great way to reach your target audience. You can set your ad to be shown to people who live in a certain area, have an interest in a certain topic, or even have a specific personality. Facebook also has an ad manager that allows you to create and monitor multiple ads simultaneously. All you need is a credit card and Facebook account.

5. Utilize free stock photos and graphics

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Utilize free stock photos and graphics. This is one of the most important marketing strategies for startups because it doesn’t cost anything and it looks professional. Stock photos can be found on sites like Unsplash, Flickr, or Stocksy. You should also consider using graphics such as your logo or other branding elements to help make your content more attractive.

6. Pin from Pinterest

Create an unforgettable mascot – This can be a person, animal, or even inanimate object that represents your business and is recognizable to those who see it. Think of a company like Nike’s swoosh logo or McDonald’s golden arches.

7. Create an eBook as a lead magnet

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We’ve compiled a list of 10 marketing strategies that will help you get your business off the ground and growing. Whether you’re looking to increase your brand awareness or want to find new customers, these strategies will guide you in the right direction.

8. Tap into user-generated content to get more followers on Instagram

Tap into user-generated content to get more followers on Instagram by asking your customers, employees and fans to share their photos of you in action. This way, you’ll have a never-ending supply of content that shows people who you are and what you do.

9. Share interesting blog posts you come across on Facebook

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  • The Anatomy of a Great Social Media Page
  • How to Create an Attractive, Informative and Engaging Facebook Page
  • How to Use Facebook Ads Efficiently
  • How to Promote Your Content on Social Media Sites

10. Connect with influencers in your industry to create strategic partnerships

Influencers are people in your industry who have a large following and/or a lot of credibility. Connecting with them will help you build up your brand and share your message. Plus, they often have their own followers who can be potential customers.


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