Email marketing used to be the undisputed king of marketing, but recent innovations such as AdWords and Facebook advertisements have given rise to new options for reaching an audience online. Despite this, email marketing still has its place in the realm of online advertising due to its ability to deliver laser-targeted messages to huge audiences at once. If you’re interested in using email marketing in your own business, here are 10 tips that can help you along the way.
1) Start with an Outbound Workflow
Email is one of the most effective marketing tools that you have at your disposal. It’s a low-cost, high-impact way to connect with your customers and grow your business. But it can also be an overwhelming process to manage, particularly if you’re trying to do it all from remote.
2) Add Inbound Workflows
For marketers, inbound marketing is a crucial tool that can be used for customer acquisition, lead generation, and building brand awareness. However, the cost of inbound marketing is often prohibitive for small businesses with tight budgets. Luckily, there are some low-cost or free ways for smaller companies to effectively use remote email marketing without breaking the bank.
3) To Send or Not to Send…
At the end of the day, it’s all about what you think will work best for your company. It really comes down to how much time and effort you want to put into marketing. If you feel like remote email marketing is going to be too difficult, you might be better off with a more hands-on approach.
4) Avoid Spam Filters
One of the easiest ways to make your email marketing campaign more effective is by ensuring that it doesn’t get blocked by spam filters. Here are a few tips for keeping your emails from getting filtered:
-Give recipients a reason why they should want to open and read your email. The subject line should be compelling enough for them to want to see what you have in store for them.
- Write your emails in an email marketing service like MailChimp or Constant Contact.
- Send at least one email a week, or even every day if you’re on the go.
- If you send weekly, make sure to include links from your blog and social media profiles so that readers can engage with you outside of your emails.
6) The Problem with Greetings & Sign-Offs
If you’re using email marketing as a component of your marketing strategy, it’s crucial that you stay mindful of how the messages are structured. You want the messages to sound like they were written by an actual person and not a robot. That means avoiding over-formal greetings and sign-offs at all costs.
7) Keep it Personal & Relevant
It can be challenging to maintain a successful email marketing campaign when you’re not around the office all day. But, it is possible and with a few adjustments you should be able to engage your target audience and keep them interested in your company.
8) Always use Links & Images
Always use links. Links make content more usable for readers who might not otherwise be able to access it. They also make your content more shareable, because they give people a way to click through without having to copy and paste the URL.
- Share pictures of people using your product or service in their everyday lives.
9) Stay in Touch While Building Trust
The best way to make remote email marketing easier is by staying in touch with your prospects and customers. The key is to provide them with value. This means not just sending an email blast or sending a newsletter that is filled with ads for your products or services. Instead, you should be providing useful content that will help your prospect grow their business.
10) Never Stop Testing & Iterating
Testing is one of the most crucial things you can do when it comes to remote email marketing. You never know what will work best until you try it out. Experiment with different types of subject lines, content, and calls-to-action (CTAs) until you find the ones that convert best for your business.