Ten Creative Ways to Use Social Media for Marketing

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Social media marketing has become one of the most important aspects of an online marketing strategy. Facebook, Twitter, YouTube, and LinkedIn are just some of the social media networks that businesses can use to reach their target audience and create brand awareness. To help you reach your audience and get more eyes on your business, we’ve compiled a list of ten creative ways to use social media for marketing. To maximize these tips, remember to focus on creating original content and keep your strategy consistent across all social networks you use. Once you’ve mastered these ten ways, check out our other blogs to learn even more tips!

Tweet your business website

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It’s important to have an online presence, so learn how you can make the most of social media with these creative tips. From using Facebook and Twitter to get customers in the door, to using Instagram and Snapchat for branding purposes, there’s a diverse range of ways you can use social media as a marketing tool!

  • Get people talking about your business on social media.
  • Put your contact info on all of your social media profiles.

Hashtag your company name

Social media is an excellent marketing tool, but it can seem daunting when you first try to use it. Here are ten creative ways that your company could utilize social media:
-Utilize visual content, like pictures and videos, in order to grab the attention of your followers. -Run contests that require participants to share your product with their friends.
-Offer exclusive discounts or coupons only available through social media.

Create a Facebook page

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Facebook is the world’s largest social networking site with more than two billion monthly active users. Facebook is also a place where you can find people in your target audience that are most likely to be interested in your product or service. So, if you’re going to use Facebook for marketing purposes, it’s important that you create a page. A page will allow you to post status updates about your business and interact with customers in an organic way.

Be consistent in all updates

-Create a Facebook page or Twitter handle that is associated with your brand and post on it at least once a day. You don’t have to post often, but the more you do, the more popular your account will be. -Use hashtags in all of your posts so people can find you easily.
-Find users who are interested in what you’re posting and connect with them by following or liking their posts.
-Create a content calendar and post photos, links, videos, etc.

Answer questions on Twitter

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  • Do you have a blog? Create a Twitter account and tweet out your blog posts. This will help get the word out about your company and what you have to offer.
  • Are you looking for ways to grow your customer base? Run a contest on Twitter with an incentive. Offer up something valuable, like free services or an item, as an incentive for people who follow your account. As soon as they follow you, send them a direct message with instructions on how they can enter the contest.

Start conversations on Twitter

People often think social media is just about sharing your latest post or blog, but it’s so much more. It’s a place where you can engage with other people and start conversations. You can share your expertise in a different way than you might on other platforms, you can have discussions with potential customers, and you can promote things that are happening.

Connect with influencers via LinkedIn

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LinkedIn is a great way to connect with influencers who can share your posts. Connect with these influencers first, then reach out and ask them if they would be willing to share content related to your industry. These connections are mutually beneficial and you’re more likely to get a response because you already have a connection. When it comes time for them share your content, make sure it’s good quality material that will benefit their followers.

Keep it conversational

If you want to get your name out there, or promote your product or service, social media is a great way to do it. You may have heard of people using social media as a way to market themselves, but did you know that there are also ways that you can use social media marketing on behalf of others?

Use Instagram stories effectively

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Instagram stories are a great way to get creative and personal with your followers. The stories can be posted to the story feed, or directly on someone’s profile. When you post a story, it automatically disappears after 24 hours so there’s no pressure of having to maintain an ongoing stream of content. This means that you can try out new ideas without worrying about them staying up forever. And since they disappear, Instagram encourages people to watch them right away because they know they won’t be able to watch later!

Don’t Overdo It on Facebook Live

Facebook Live is a fantastic way to create a more intimate experience with your audience. But it’s important not to overdo it with live streaming on Facebook, or you risk annoying or alienating your viewers. The best rule of thumb is this: if you don’t have anything interesting to say, don’t post anything at all.


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