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Ten Myths about Affiliate Marketing

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Affiliate marketing has been growing in popularity over the years, and it shows no signs of slowing down in 2018, especially with the advent of influencer marketing and social media promotion. It’s easy to see why so many business owners are flocking to affiliate marketing: You don’t have to invest in a product or service up front, you just have to find something that people need or want that you can promote and generate sales from your efforts. While affiliate marketing does have its benefits, there are also some misconceptions about the practice that sometimes scare business owners away from pursuing it as an option for generating revenue online.

Myth 1 – Anyone can do affiliate marketing

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Anyone can do affiliate marketing, but only if they’re willing to put in the work. It’s true that you don’t need any experience or qualifications to start promoting products as an affiliate marketer – all you need is a great idea of what people want, some creativity and a willingness to learn. However, if you have no experience in the field, it can be difficult to know where to start.

Myth 2 – Affiliates make a lot of money

The money made by an affiliate is determined by the number of clicks or sales they receive. The more clicks or sales you get, the more commission you make. You can usually expect to make a couple hundred dollars each month from this type of advertising.

Myth 3 – Most affiliates don’t see much success

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Affiliates typically don’t see much success until they’ve been at it for a year or more. There are plenty of affiliates who have seen success in the first few months, but these are the minority. The majority will see steady growth over time, and affiliate marketing is not a get-rich-quick scheme where you see instant profits. This is an investment in your future, and it’s up to you to decide how much effort you want to put in on any given day.

Myth 4 – You can’t build an authority site with affiliate links

It is easier to build an authority site with affiliate links than it is without them. For example, Amazon Associates, one of the leading affiliate programs for beginners and experts alike, has a terrific affiliate program for brands that are looking to build up their own following. The more you promote your products on your site and others’ sites through links, the higher your rank becomes on Amazon’s search engine results page (SERP). This leads to more traffic and conversion rates which in turn will lead to greater revenue.

Myth 5 – You can’t make money promoting free resources

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One of the most common myths is that you can’t make money promoting free resources. It’s not always true, but it can be difficult to promote something for free. Often times, people will get discouraged and give up before they even try. So while it may be difficult to promote a free resource, it’s not impossible!

Myth 6 – There are no other viable monetization models than affiliate marketing

It’s a common misconception that affiliate marketing is the only viable monetization model for bloggers. This couldn’t be further from the truth. In fact, affiliate marketing only accounts for around 10% of blogger revenue overall. The vast majority of bloggers are earning money through traditional blogging activities like sponsored posts and display advertising.

Myth 7 – All affiliate marketing is spammy

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Affiliate marketing is not spammy. Its a legitimate form of marketing that’s been in use for decades. When done well, affiliate marketing can be very effective in generating leads and sales. The key to affiliate marketing is to make sure the products you are promoting are high quality, relevant to your audience, and offer a good value.

Myth 8 – Most affiliates never earn more than $100/month.

According to the latest research, 75% of affiliate marketers earn more than $100/month. Some even earn upwards of $10,000 per month! The trick is to put in the work necessary to create a successful business and then you can reap all the benefits.

Myth 9 – It’s easy to get banned from affiliate networks (and there’s nothing you can do about it)

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Affiliate networks can ban you for any reason or no reason at all. If this happens, the network will send out a notice to your affiliates that you are no longer an affiliate of theirs and they should not promote your links. You may be able to find another affiliate network that accepts your traffic but there is no guarantee of being accepted by any other network.

Myth 10 – If I’m getting paid for reviews, I must be doing something wrong.

There are some affiliate programs that require their affiliates to post reviews of the products they promote. This can be a tricky topic to navigate, but it’s important to remember that the affiliate is being compensated for their time and effort. If you’re an affiliate and you don’t want to write a review, you’re under no obligation to do so. But if you are in an affiliate program that does include reviews, know what you’re getting into beforehand so there’s no surprises down the line.

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